March 30 2004, 16:15 APK-Inform

Nestle introduces new chocolate brands to Ukraine's market

The renowned confectionery company Nestle has presented on the Ukrainian market new international brands of chocolate products - Aero and KitKat, the company's Regional Director for Ukraine Leo Vensel informed on March 30. He said one of these products - Aero - would be produced in Lvov, at the confectionery plant "Switoch", belonging to the company, where the new equipment for production of the chocolate and its packaging, worth 10 million hryvnias (5.33 hryvnias = $1), had been installed.

Aero is the first international brand of Nestle to be produced in Ukraine. It will be represented in four varieties: a staffed bar of milk and dark chocolate and a plate of the same kinds of chocolate. KitKat will be supplied to Ukraine from Russia, where it is being produced at the confectionery plant "Kamsakya", also belonging to Nestle.

Leo Vensel said both brands were rather widely represented on the world market. In particular, KitKat is Nestle's No. 1 product, sold worldwide.

Nestle has currently 25.2 percent share of the chocolate plates market in Ukraine. It holds controlling stock of the confectionery plant "Switoch" and 100 percent share of Joint Stock Company "Volyn'produkt", which produces Ukraine's popular foodstuff brand "Torchin". Nestle also supports sales on Ukrainian market of such renowned brands as Neskafe, Nesquik, Maggi, Nuts and Frskies.