Information for fruit and vegetables business in CIS
Ukraine: hryvnia devaluation affects market for frozen berries and vegetable mixes
The supply of frozen berries and vegetable mixes may sharply decrease in Ukraine, according to Fruit-Inform estimations.
Hryvnia devaluation has resulted in higher prices of raw produce for freezing (berries and some components of vegetable mixes in particular). Processors say of an increase of 25-30% in prices of raw produce over the past month and have to raise prices for end products by 10-30%, depending on product.
Such a price revision complicates cooperation with both wholesalers and retail chains. Many of them do not agree to raise purchase prices as it may result in a sharp decrease in their sales volumes. Under those conditions, it is easier for suppliers to go out of selling some products rather than operate at a loss.
According to Fruit-Inform data, Ukraine's imports of frozen berries and vegetable mixes peak in March-April. Imports in this period traditionally account for 35-40% in total annual imports of those products and 30-35% in total annual imports of frozen French fries.
More detailed information about the Ukrainian berry market development will be presented at the 5th International Conference “Berries of Ukraine-2014: Frozen Produce & Fresh Market” which is to take place on May 22-23, 2014, Feride Plaza, Vinnytsia, Ukraine. All information about the event is available here. To take part in the conference, please fill out an application form, or contact International Relations Department of Fruit-Inform:
tel: +380 562 320795 (ext. - 341)
cell: +380 96 5836323 (Ievgen Kuzin)
e-mail: [email protected]