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October 22 2004, 10:04 Ukrainian retail

Fozzy Group plans to open 15 "Fora" shops in Ukraine

Fozzy Group plans to open 15 "Fora" shops in Ukraine. In particular, in October it is planned to open two more "Fora" shops in Kyiv (19 Timoshenko str., and 2/35 Gagarina str.) on the 16th and 30th of October respectively. The trading area of the future shops will be 200-400 square meters where 2-3 thousands of basic goods are represented.

Ua-Retail.com information: At present moment "Fora" supermarket chain consists of 11 stores. According to the international classification "Fora" shops сcorrespond to "mild discounter" format. The adaptation of discounter format on the territory of the former USSR led to new format "economical supermarket" or "economy-class" to which "Fora" shops belong.

"Fora" shop is a self-service store with the elements of over-the-counter sale; its trade area is 200-400 square meters, 2-3 thousands of basic goods offered by low prices are in the assortment. Shop chain "Fora" is marketed as a consumer shop chain for those who do not want to overpay for basic goods.

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