Information for fruit and vegetables business in CIS
Cooperation with supermarkets brings additional advantages to seed companies
The scheme has been already operating in Europe, according to which vegetable producer obtains seeds from the supermarket and sell the grown products in the same supermarket afterwards, Alexander Kiriyenko, the representative of Syngenta company in Russia says. In its turn, the supermarket gets seeds free of charge from the seed company; the supermarket has to pay just a part of the income generated thanks to the sales of the products grown from these seeds. The benefit for all members of this chain is obvious: seed seller enjoys stable sales, supermarket obtains exactly that produce which is of the best demand, to its opinion, the farmers can be sure to sell his products, and simultaneously the need for operational cost is decreased.
Today only two companies in the world practice such sales technology; Syngenta is one of them. As of today, such chain has not been implemented yet on the territory of CIS. But this is just the matter of time, the company's representatives think, judging from the results of their work in the EU.
The details of Business Chain by Syngenta company will be covered in the presentation: "Why does seed seller goes to supermarket: Business Chain by Syngenta company" during the second international conference "Fruits&Vegetables of Russia-2007". To participate in the conference, please follow the link http://www.lol.org.ua/rus/conferences/fvr2007/fvr2007form.php?lng=2.
"Agrooglyad: Fruits and Vegetables" information. Syngenta company is the world leader in the sphere of agri-business thanks to a rich assortment of assets, the powerful technological basis and a great scientific-research potential. Syngenta company leads the selectors and producers of plant protection assets; it occupies the third place on the market of high-quality seeds.
The sales volume of the company amounted to $8.1 billion in 2006. The headquarters of Syngenta company is located in Basel (Switzerland). Around 21,000 of its employees are working in more than 90 countries.