February 18 2008, 11:42

Apples from Canada: Export potential in Europe

Almost all exports of fruit and vegetables from Canada are destined for the USA and Mexico. In Europe only Great Britain has played a major role up to now. The Empire variety, a cross between a Red Delicious and a Canadian McIntosh, is particularly in demand there. "There aren't many red apples in Europe", is how Ken Martin from Martin's Fruit Farm explains the high degree of British interest. He represents one of the four companies at the stand of the Ontario Apple Growers (OAG), which is seeking new business contacts at FRUIT LOGISTICA. "Eastern Europe could develop to become a new market", says his colleague, Thomas M. O'Neill from the Norfolk Growers Association.