Information for fruit and vegetables business in CIS
Premium juice production is launched in Novosibirsk
"Wimm-Bill-Dann" company announced about the launch of the production of premium-segment juices under "J7" and "100% Gold Premium" trademarks in Siberia.
"Lyubimiy Sad" juice was earlier packed on the enterprise "Siberian Milk" owned by the company. The production was launched in 2000; by 2007 Siberian region has become one of the leaders of the sales of Wimm-Bill-Dann juices in Russia. In 2007 the company made a decision to build up the production capacity of Novosibirsk enterprise threefold. The production line for "J7" and "100% Gold Premium" juices in Tetra Pack Prisma has been installed on the enterprise this year.
As of today, the general production capacity is more than 20,000 liters of juices per hour. The investments to the modernization of the juice production in Novosibirsk exceeded $ 6.5 mln. in 2007-2008.
"The implemented extension of the production let us fully satisfy the market demand today and create the reserve capacity for the next several years", Nikolay Novoseltsev, the Director of "WBD Siberia and Far East" observes.