July 1 2008, 12:50

Jaffa launches the production of apple chips

The press service of "Vitmark-Ukraine" company informed "Fruit-Inform" weekly that the company is going to enter a new snacks segment in the beginning of July; many international companies have been actively working in this segment. Apple chips "Jaffa Apple Chips", the first product of this company in this segment, will be the first Ukrainian product of such category. Hungarian producers have been already actively promoting apple chips in Ukraine since recently.

According to the company representatives, "Apple chips of Jaffa TM are thin crunchy apple slices which are not fried, but cooked according to the special technology. The low temperature drying let the product preserve all nutritional and healthy substances. Jaffa Apple Chips are 100% pure product. This product does not contain sugar, salt, preservation agents and colorants".

The urgent topic of healthy food and the increasing popularity of the healthy products in Ukraine stimulated the company to make the decision to create such product. Apple chips are very popular in western countries (the share of this product sales amounts to 30% of the US snacks market); so that the company supposes that the interest to the healthy snacks is likely to further increase in Ukraine. The dynamic life style demands various types of On-the-go food. Nowadays the consumers prefer not to spend time for cooking; they choose for the ready food and on-the-go products. That's why Jaffa Apple Chips are the most successful solution for On-the-go format with the ideal balance of the convenience, healthy food and original taste. To the opinion of the diet specialists, Jaffa Apple Chips is the first healthy snack in Ukraine.

The product will be presented in two formats: apple and apple with cinnamon. The recommended retail price of the chips will be UAH 3 per pack.

Note. "Vitmark-Ukraine" holding is one of the largest Ukrainian producers of juices, nectars, juice containing drinks, baby food, puree and concentrated semi-ready products (ТМ Jaffa, Jaffa Select, Jaffa Natura, Jaffa FreshUp, Jaffa Selected Fruit, Odessa baby food cannery, "Sokovita", "Chudo-Chado"). The company was founded in 1994. The share of this holding on the market of juices, nectars and drinks is 23%, according to the own data of the company. The company turnover amounted to UAH 724 mln. in 2007.