AgriNews RSS

August 30 2010, 15:22 Fruit-Inform

Season of active fruit and vegetable produce trade started. How much will a bad awareness cost?

“One who owns information, owns the world” is a rather time-worn phrase, but it is now more than ever current for fruit and vegetable business in CIS in this season. Due to extreme climate conditions in the Russian Federation and Ukraine, prices presently demonstrate non-typical tendencies. That's why lack of daily monitor over prices and situation at the market may lead to significant losses for any producer and trade representative.

Within the last 7 years, specialists of the project "Fruit-inform.com" have been gathering and analyzing an information of fruit and vegetable market of CIS and Europe in a daily format. Many leading market participants have already learned to make effective use of this information, that allows them to earn not only from produce, but knowledge of the market.

For example, incorrect forecasting of onion prices dynamics (which yearly is quite correctly forecasted by "Fruit-inform.com" in its fundamental study) during one of the seasons resulted in losses of $2 mln for one of wholesale companies. In the following, that enterprise began to display more serious attitude to market information. Every year, we face hundreds of episodes when producers sell their products with prices, significantly lower than market ones, as they do not monitor weekly dynamics and lose tens and even hundreds of thousand dollars.

The main product of the project is the weekly periodical "Fruit-inform.com" - “Professional” service package, which is issued on every Friday with full access to daily renewing information about prices at wholesale markets of Ukraine, Russia, Moldova, Poland, news of agrarian market, marketplace (largest in CIS), catalogue, analytics, statistics and full history of prices. Actually, we offer every subscriber a private and full-fledged marketing department, which conduct a function of gathering and processing of market information, as well as function of produce sellings promoting (through marketplace). And this marketing department costs lower than employment of one cleaner, but conduct the work volume of 10-12 professionals.

Since 2010, according to needs of our clients, we designed simultaneously several new service packages for optimization of their time and resources expenditures. Currently, a campaign of subscription for the weekly periodical “Fruit-Inform” is in progress, according to the following specialized service packages:

“Professional” service package with full access to the site – 500 UAH/2000 RUB a month

“Processor” service package with full access to the site – 500 UAH/200 RUB a month

“Farmer” service package without full access to the site – 250 UAH/1000 RUB a month.

Obviously, expenditures on monitoring situation at the market are not even comparable with possible losses from bad awareness. Besides this, cost of subscription for the most expensive service package is equivalent to revenue from selling of onion, grown on two hundred square metres, in case of its selling during harvesting season, or from selling of onion, grown of one hundred square metres, in case of its selling after storage!

More detailed information about service packages content is available at the portal of www.fruit-inform.com in section of “Subscription”, where you may fill in an application for subscription.

Present situation and development forecasts of Ukrainian fruit and vegetable market are parts of the fundamental study of the project "Fruit-inform.com" - “Fruit and vegetable market of Ukraine-2010. Results and forecasts”. You may order this study at marketing department of the project.

Do not waste your time, but earn from our information and own the world!

Topic materials