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March 22 2011, 15:41 Fruit-Inform

The Second International Conference-Exhibition Berries of Ukraine-2011: Freezing and Fresh Market

The Second International Conference-Exhibition “Berries of Ukraine-2011: Freezing and Fresh Market” is to take place in Lvov, Ukraine, May 19-20, 2011. Fruit-Inform Project and Shuvar wholesale market are the organizers of this event.

Ukraine is a major exporter of frozen wild berries, primarily blueberries. At the same time, Ukraine imports more and more such traditional berries as, for example, frozen cherries. Moreover, berry production is one of the most profitable and high-marginal kinds of agrarian business as berries belong to almost the only fruit segment in the world with the growing demand.

There is a great number of investment opportunities in growing, freezing, and export of berries from Ukraine which can be of the highest interest for international investors as this produce can be exported not only to Russia, but to the EU countries as well. For example, relatively small Serbia has the export value of only raspberries being at the level of $300 mil annually.

Fresh market has the same interesting opportunities. Ukraine can successfully sell strawberries not only to the domestic market, but as well export them to the Russian Federation where Ukrainian exporters have the advantage of 3-4 weeks against local suppliers, and prices are always 30-50% higher.

Fruit-Inform Project is to complete the first fundamental study “Market for Frozen Fruits and Vegetables of Ukraine and Russia-2011” till the beginning of the conference. Some of the results of this study will be presented during the event.

The following urgent questions will be given coverage in the course of the conference:

1. Investment attractiveness of integrated projects on growing and freezing of berries (raspberries, sour cherries, garden strawberries, chokeberries, blackberries, bilberries, blueberries etc.) and return-on-investment assessment.

2. Other countries' experience in growing and export of fresh and frozen berries, particularly experience of Poland and Serbia.

3. Forecast of further developments in the berry market of Ukraine and Russia in 2011 and assessment of the market size, state, and prospects.

4. Ukraine's fresh and frozen berry producers rating.

5. Overview of novelties in berry growing technologies and new prospective varieties (sweet cherries, raspberries, sour cherries, garden strawberries, chokeberries, blackberries, bilberries, blueberries etc.).

6. Overview of freezing technologies, assessment of necessary minimum volumes and investments.

7. Overview of novelties in logistics of fresh berries (cooling, packing, transportation).

8. Meetings between suppliers and purchasers of berries.

The event might be interesting to:

- producers of berries and other agricultural commodities interested in more profitable niches in the agrarian business;

- producers of apples interested in increasing the efficiency of their business due to berry production (optimization of employment of labor and other resources);

- investors seeking for attractive niches in Ukraine's agrarian sector;

- wholesale companies seeking for new suppliers of fresh and frozen berries;

- processing enterprises (producers of frozen berries, jams, purees, juices etc.) seeking for new suppliers of raw produce;

- foreign purchasers of Ukraine's frozen wild berries;

- suppliers of planting material and plant protection agents for berry production;

- suppliers of machinery and equipment for growing and harvesting of berries;

- suppliers of equipment for deep (shock) freezing of berries;

- suppliers of equipment for grading and packing of berries, suppliers of packing material.

The first conference was visited by more than 150 delegates from eight countries of the world (Ukraine, Russia, Belarus, Poland, Israel, Germany, France, Italy), 44% of whom were producers of berries.

Thanks to business-meetings during the first conference, Ukraine managed to increase significantly exports of fresh sweet cherries, and participants, according to them, got a great number of new ideas and contacts, helpful for the further development of their business. This year we will try to make the event even more interesting and informative.

Pay your attention that participants of the conference and exhibition will have preferences in deliveries of produce through Shuvar wholesale market in 2011 and a discount of 100 euro when buying the study “Market for Frozen Fruits and Vegetables of Ukraine and Russia-2011”.

On questions concerning participation in the conference and exhibition, please, contact International Relations Department of Fruit-Inform Project:

Ievgen Kuzin cell: +380 96 5836323

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