October 13 2006, 12:08

Rijk Zwaan Ukraine decided to sponsor the specialized forum "New technologies in vegetable production"

The company RIJK ZWAAN Ukraine is a filial of RIJK ZWAAN company, one of the leading players of world market of vegetable seeds. Today the company has made the decision to sponsor the international forum "New technologies of vegetable production" to be conduced in the framework of the third international conference-exhibition "Fruits and Vegetables of Ukraine 2006. Open market".

Within the sponsor package the company plans to present its latest achievements in vegetable crop selection, and also it wants to introduce the novelties on Ukrainian market of the highly productive vegetable seeds as of 2007. RIJK ZWAAN company also has the exhibition booth. More than 5,000 professionals of the produce business plan to visit the event this year.

To the opinion of Andriy Yarmak, the Deputy Director of the Agricultural Marketing Project the presentations of RIJK ZWAAN company are traditionally interesting for the professional vegetable growers, and also the representatives of wholesale and retail trade . The thing is, the company enjoys the reputation of one of the most innovative seed companies in the world. Vegetable hybrids from RIJK ZWAAN let many farmers increase the efficiency of their business and to get better price for the produced vegetables.

RIJK ZWAAN closely cooperates with the retail chains and vegetable producers; it constantly monitors the trends of the consumers' preferences and focus the selection process to satisfy the demand. According to information of "Agrooglyad: Vegetables and Fruits" journal, Salanova lettuce of RIJK ZWAAN company was recognized to be the best innovation product on Fruit Logistica world largest produce exhibition in Berlin in 2006. The new product arose a great interest from the side both buyers and vegetable producers.

The presentation by Peter Heckmeier, the Manager in Southern and Eastern Europe, "Rijk Zwaan Welver GmbH" (Germany) promises to be interesting as well. In the first day of the conference Mr. Heckmeier will tell about the perspectives of vegetable development in Ukraine. RIJK ZWAAN company considers Ukraine to be one of the most perspective European countries as for vegetable business development. The company devotes much time to analyze the information about our country.

RIJK ZWAAN company invites all vegetable producers, as well as the companies-consumers of vegetable commodities to participate in the third international conference "Vegetables and Fruits of Ukraine 2006. Open market". Not to miss the most important event for the produce business in Ukraine, please register for participation in the conference online.