Day 1. December 3

10:00-11:20

Conference registration. Morning coffee

10:30-11:00

Fresh Business Expo 2019 Opening Ceremony

11:20-11:30

Conference opening

Greeting words from organizers and sponsors

MARKET FORUM

11:30-12:20

Size is important: why is the fruit and vegetable industry not interesting for foreign buyers and Ukrainian authorities?

Andriy Yarmak, FAO Investment Center Economist, Italy

12:20-12:40

Fruit and vegetable production results in Ukraine in 2019, price forecast for the second half of the season. Preliminary expectations from the season 2020/21

Oleksandr Khorev, Head of Fruit-Inform

12:40-13:00

Raising sales in the domestic and export markets with the use of reputation management – SMM and modern media tools

Kateryna Zvereva, Development Director at Ukrainian Horticultural Association

FRUIT & BERRY FORUM

13:00-13:20

Professional approach to apple orchard and apple business. When newcomers win competition

Olga Oliynyk, International Relations Manager, UApple, Ukraine

13:20-13:40

Storage as a necessary precondition of successful sales within the whole season

Anatoliy Bogdan, Executive Director, Insolar-Kholod, Ukraine

13:40-14:00

Is the EU afraid of Ukrainian berry market players?

Iryna Kukhtina, President of Ukrainian Berries Association

14:00-14:15

Blueberry storage for a month and a half is real! About technologies in action

Pawel Baranski, Chlodnie KA Baranski, Poland

14:15-15:15

Lunch

15:15-15:35

Key directions for Ukrainian cherry exports in 2019. Advantages and weaknesses. Export geography extension potential in a new season

Yevgeniya Nikityuk, Representative of Avrora, Ukraine

15:35-15:55

GLOBALG.A.P. in Ukraine: conditions, challenges, prospects

Yuliya Sliva, Head of National Technical Working Group, GLOBALG.A.P. in Ukraine

15:55-16:15

Master class. Latest trends in fruit and berry freezing technologies. СО₂ vs freon. Sublimation as a next step

Oleg Yakimets, Expert in Fruit & Vegetable Processing Technologies, Ukraine

16:15-16:35

Optical sorting of fresh and frozen products

Roman Peyev, Commercial Director at Rusbana Engineering Ukraine

16:35-16:55

When investments in the berry business meet expectations

Yevgeniy Kharlan, Strategy and Development Director, Nikdariya (iBerry TM)

16:55-17:15

Berry price and value, or how to link berry business, tourism and family recreation?

Mykola Stetskiv, Owner of FaynaBerry Farm, Ukraine

17:15-17:35

Ukrainian nut industry – how to avoid shady schemes in business and export

Gennadiy Yudin, Executive Director at Ukrainian Nut Association

17:35-17:55

Panel discussion “Ukrainian berry business development outlook for the next 5 years”

Participants: Andriy Yarmak, Yevgeniy Kharlan, Oleg Bosyi, Oleksandr Yareschenko, Sergiy Ukrayinets, Taras Bashtannyk

17:55-18:00

Summing-up of 1^st conference day

Day 2. December 4

10:00-10:40

Registration. Morning coffee

FORUM OF INVESTMENT NICHES

10:40-11:00

Organic fruit and vegetable market in Ukraine. What is nowadays, and what are the future prospects?

Olena Berezovska, President of Organic Ukraine Union

11:00-11:30

Unrevealed prospects of growing under cover in Ukraine

Dnytro Lifshyts, General Director at Adama, Ukraine

Yevgeniy Serdyuk, General Director at Best Crop, Ukraine

11:30-11:50

Ukrainian garlic on the domestic market: when will things go from something on mind to something in kind?

Hanna Morozova, Co-Owner of UKRUP, Ukraine

11:50-12:10

Asparagus – is Ukraine already under threat of overproduction and price collapse?

Petro Grygoryev, General Manager and Co-Owner of Agroexpert Trade, Ukraine

12:10-12:30

Potato growing in Ukraine. How to live after record breaking prices in summer and autumn 2019?

Oksana Ruzhenkova, Executive Director at Ukrainian Association of Potato Producers

12:30-12:50

The Ukrainian industry of FFF and potato crisps. Development outlook

Igor Chechitko, Ukrainian Potato Market Expert

12:50-13:10

The Ukrainian market for frozen vegetables, fruits and berries – a five-year outlook

Yuriy Bilichenko, Director at Rozdolne, Ukraine

13:10-14:30

Lunch

MARKETING FORUM

14:30-14:50

Cooperation. Is there a place for successful cases under Ukrainian conditions?

Valeriy Fedorenko, Head of Service Cooperative, Ukraine

14:50-15:10

Agrarian receipts in the fruit and vegetable business

Sergiy Potapov, Fruit and Vegetable Value Chain Specialist, International Finance Corporation

15:10-15:30

MTB Bank, special offer for fruit and vegetable business: bank financing

Iryna Kabanets, Head of Partnership Programs Development Division, Sales and Client Services Department, MTB Bank, Ukraine

15:30-15:50

Berry business step-by-step: fails and wins in growing, freezing and export of berry crops

Andriy Zhukov, Berry Business Expert, Owner at S.B. Frozen Foods, Ukraine

15:50-16:10

Onions, red cabbage, Belozerka bell peppers, butternut squash – export potential and successful experience in Ukraine

Dmytro Cherevatov, Director at D Trade Group, Ukraine

16:10-16:30

Preconditions for successful export of fruits and vegetables: critical points

Olga Trofimtseva, External Markets Expert, Ukraine’s acting Agrarian Policy and Food Minister in 2019

16:30-16:50

Overview of the market for fruit and vegetable packaging in Ukraine. 5 elements of successful business

Oleksandr Anisimov, Ukrainian Packaging Market Expert

16:50-17:10

Trade in fresh fruits and vegetables through Ukrainian supermarkets. Rankings of supermarkets’ fruit and vegetable departments

Ievgen Kuzin, Marketing Manager, Fruit-Inform, Ukraine

17:10-17:50

End of conference, networking

18:00-21:00

Gala-Dinner

Day 3, December 5

International Trade Forum. Meetings with leading retailers and importers from Ukraine and Russia. Preliminary registration and meetings according to the concerted schedule

10:00-10:15

Registration

10:15-16:00

Trade Forum. Retail Center

Direct negotiations between suppliers and buyers

16:00

End of trade forum and conference