April 20 2011, 12:23 Fruit-Inform

Ukrainian farmers to be able to sell fruits and vegetables in Kyiv directly to restaurants and other consumers

As the administration of Kyiv's Stolychnyi wholesale market said to Fruit-Inform Project, big Ukrainian producers of fruits, vegetables, and potatoes are currently showing a high interest to covered pavilions of the market realizing that it can become a very powerful produce distribution channel. Shuvar wholesale market in Lviv can be a striking example of this, as producers there can get 20-25% higher prices for their produce than during distribution through other wholesale channels.

According to experts' estimates, covered pavilions of Stolychnyi wholesale market will enable producers and wholesale companies to sell 20-40 tonnes of produce a day directly to HoReCa enterprises (restaurants, hotels, cafes etc.). In such a way, this channel has a distribution rate of 6-8 thousand tonnes a year from one trading place that exceeds production volumes of most Ukrainian mid-sized producers! Moreover, in contrast to sales to supermarket chains, a producer will not have to pay an interest on sales and wait more than 30 days for payment for his produce.

In addition, sales through wholesale market are an excellent advertising tool, as there will be all big and many small consumers present in the wholesale market. And this means that to have a permanent trading place there is to keep in permanent touch with purchasers.

Disposing of trading place at Stolychnyi is also of great importance due to opportunity to keep abreast of the market developments in Ukraine and even other countries. If Lviv's Shuvar wholesale market has already entered a group of six largest fruit and vegetable wholesale markets of Europe, then Stolichnyi will certainly enter a group of three. So presence at Stolychnyi will enable to react more keenly to changes in the market situation. And the last advantage is that this market is managed by the company already experienced in this business.

As the company managing the market issues bonds, a lessee has an additional guarantee since companies issuing bonds are strictly audited and regularly publish their financial statements. We should also note that bonds can be resold at market price at any moment. And the market proper, what is of great importance too, will trade in nothing that guarantees a transparent European approach and rules out a monopolization of trade in certain products as it is observed in almost all markets of Ukraine.

Stolychnyi wholesale market will supply not only Kyiv, but will become a central place of wholesale trade in fruits and vegetables. Already now supermarket chains show a high interest to disposing of their distribution centers in this market which are planned to be constructed in the second turn in 2012. In addition, the market will actively attract purchasers from neighboring countries, so it will become a very important export channel of produce distribution. Moreover, presence of importers will be a guarantee of a wide range of fresh fruits and vegetables from the whole world.

Everybody who is interested in modern wholesale markets' approaches to their operation can get to know of them in practice by visiting Shuvar wholesale market in Lviv.

As to Stolychnyi wholesale market, we would like to remind you that it will be open since July 1, 2011.