Information for fruit and vegetables business in CIS
Demand on packing materials for fruit and vegetable commodities grows in line with the development of trading chains
Victoria Chebotaryova, the Marketing Specialist of Odesa office, Agricultural Marketing Project (AMP) informs that in the coming season the farmers' demand on high-quality packing materials for fruit and vegetable commodities will grow.
It is caused by the entrance of such trading chains as "METRO" to Odesa oblast market; they are attractive sales channels but at the same time are characterized by the rigid requirements to the packing. Recently more than 15 farmers have asked AMP specialists for information about container producers and the terms of their production. The AMP specialists carried out the analysis of the proposals from the leading Ukrainian container producers and selected the most appropriate variants. Five farmers have already made the decision; they are forming the joint order on the containers.
We should mention that until recent time the farmers have seen no alternative to the notorious "banana box" as the cheapest container. The increase of the competition among the fruit and vegetable producers and the rise of the new, more civilized sales channels seem to start changing this situation.
The container producers themselves note the demand increase on the packing materials for vegetables, fruits and berries. To the present moment the share of such containers in the sales structure is very insignificant; however, the producers forecast a great future to it. Right now, to their opinion, the demand on fruit and berry containers is noticeable. The container producers of Ukraine are declaring their ability to satisfy any needs in the sphere of fruit and vegetable packing.