Information for fruit and vegetables business in CIS
Several large canneries in Ukraine and other countries will make canned produce under PREMIYA TM for Fozzy Group
According to information of the Press Service, the corporation Fozzy Group, the company has signed the agreements with 14 producers on the product manufacturing under Private Lable PREMIYA. In particular, the agreement on canned green pea production under Private Lable PREMIYA was signed with VERES company, on canned sweet corn production - with Bonduelle Nagykoros Kft (Hungary), on canned cucumber, tomato and mixes production - with Chygyryn cannery. Spanish company Exoliva will produce olives; Polish company will produce pickled champignons. Canned peaches will be produced in Greece, canned pineapples - in Thailand.
According to Vladimir Kostelman, the President of Fozzy Group Corporation, on the first stage in November-December 2006 the corporation Fozzy Group plans to introduce 90 items of food stuff in the medium price segment. Due to the own distribution centers the corporation will be able to perform a nearly simultaneous launch of Private Lable project in the stores SILPO, FORA and FOZZI on the whole territory of Ukraine.
The price difference between Fozzy Group Private Lable and the commodities under well-known brand names of the same quality will constitute 5-20%. The share of the commodities under PREMIA trademark in the relevant product category will be 20-30% on the first stage.
Fozzy Group corporation has been operating since 1997; it consists of SILPO supermarket chain, FORA discounter chain, drugstores "Be healthy", wholesale hypermarkets FOZZI, chain of groceries "Dnepryanka" and stores of household facilities "Otto Shteker". The industrial group consists of Nizhyn cannery (Nizhyn trademark), confectionary plant named after F. Engels, Snyatyn poultry factory. Also, the corporation owns the restaurant "At lame Paul's" in Kyiv. In 2005 the turnover of the trade chains of the corporation constituted $ 700 mln. The trade turnover is planned to reach $ 1.2 billion in 2006.