Information for fruit and vegetables business in CIS
European largest wholesaler is interested in Ukrainian onion and watermelon
The participants of the fourth international conference "Fruits and Vegetables of Ukraine 2007. Meeting New Leader" will have a unique opportunity to negotiate with the representatives of the largest wholesale company in Europe which trades fruits and vegetables. Dutch company The Greenery sends two specialists to participate in Ukrainian conference - they plan conduct negotiations with Ukrainian largest producers of watermelon and onion and discuss the regular supply maintenance. Also, The Greenery company has an opportunity to supply a broad assortment of vegetables and fruits to Ukrainian market, so it is interested in negotiations with Ukrainian importers and supermarket chains.
"Meeting with The Greenery is a unique opportunity for Ukrainian producers to open a huge market and to find a trustworthy partner in EU, because The Greenery is a well-known company of a perfect credit, which manages a broad chain of produce sales covering not only EU but also USA", Andriy Yarmak says, the Head of "Agrooglyad: Vegetables and Fruits" project. "Actually, Ukrainian producer of onion or watermelon will be able to supply produce via The Greenery at once to several countries thanks to the perfectly set up sales of the company", the expert continues. The Greenery company brands its products and as a rule it sets up quite rigid requirements to the quality and package of products; we consider this fact as an ultimately positive aspect. Ukraine possesses the growers of quality products, and more will appear as a result of the geography extension of Ukrainian fruits and vegetables.
We'd like to mention that The Greenery company will participate in the wholesale-retail center included to the conference program in its third day. Also, in the first day of the event the representative of The Greenery will present its developments in the sphere of innovations in product promotion on the way from producer to consumer. In particular, the representative will speak about marketing strategy, innovations, reduction of the way the produce makes from the grower to supermarket shelf, and about company's plans on Russian market.
The Greenery is primarily the brand of quality and fresh produce recognized throughout the Europe. The company has been operating on market for only around 10 years; despite of this fact, it has become the largest supplier of fruits and vegetables to supermarkets, wholesale trade enterprises and HoReCa in Europe. The company's turnover in 2006 amounted to around $1.9 mln.; the produce of around 1500 companies-producers was sold through the company chain. These producers are co-owners of the company. Actually The Greenery is a farmer cooperative organized in Holland by private producers and their associations. Thanks to successful marketing it has become the EU largest wholesale company with the representative offices in 8 countries.
The company is globally known due to its innovations in the sphere of package, temporary storage, logistics, and new marketing approaches. The company considers its main goal to provide a whole spectrum of vegetables, fruits and mushrooms in supermarkets chains of Europe, Northern America and Far East all year round. Product safety, steadiness, innovations and effective logistics are the main priorities of The Greenery activities.
Ukrainian producers and importers of fruits and vegetables should use this unique opportunity to establish cooperation with one of the most well-known companies of fruit&vegetable business in the world. To participate in the conference, please fill in this online application form.