Information for fruit and vegetables business in CIS
PepsiCo plans to produce natural cola
On the 23rd of October 2007 PepsiCo company filed an application form for the registration of Pepsi Raw trademark in the class of beverages. A little bit earlier, in March 2007, the organization UK Intellectual Property Office registered the logo for a new product "for alcohol free drinks, juices, fruit drinks, syrups".
The main difference of this product will be cane sugar in the formulation (at the present moment corn syrup is used). The drink is developed for those who care about health, and, healthy food respectively. However, it will be "less useful" than sugar-free Pepsi Max. Certainly, exactly Pepsi Raw will become a "really natural cola".
The company has made no comments yet.
"Agrooglyad: Vegetables and Fruits" has already informed that in 2007 PepsiCo purchased the largest producers of natural juices in Ukraine, SANDORA company. Together with this enterprise PepsiCo bought an almost fifty percent share of Ukrainian juice market. .
We'd like to remind that almost all leading producers and processors of fruits and vegetables will participate in the fourth international conference-exhibition "Fruits and Vegetables of Ukraine 2007. Meeting New Leader". The event will take place on the 4th-6th of December 2007 in Kyiv on the territory of the National Complex "Expocenter of Ukraine". We'd like to remind that there are only two days left till the end of registration of the participants of the conference and wholesale-retail center!