Information for fruit and vegetables business in CIS
"UGMK-Agro" launches Mister Green line for frozen vegetables production
The products of "Summer Smile" company will enter shops in the beginning of the next year, the information-analytical portal JustMedia informs. The line for the production of frozen local vegetables "Mister Green" is intended to force federal players out of market. Two enterprises - members of "UGMK-Agro", the agro-firms "Patrushi" and "Teplichniy" will supply raw materials for freezing.
Vlaldimir Beloglazov, the Director on General Issues in "UGMK-Holding" told that the new brand Mister Green is introduced together with the slogan "fresher than fresh". "The frozen veegtables should come to the shelves of shops in the beginning of next year. This will be the New Year present for the people of Yekaterinburg", V. Beloglazov observed.
"The alike products on supermarket shelves are of all colors but for red. That's why red was the basis. The logo is of leaf shape, the name is of handwritten style, because Mister Green is a person first of all", Holgen Brown told, the representative of the developers of new brand, the Creative Director of Sery agency.
It is worth mentioning that the assortment will surely include frozen cauliflower, vegetable mix of broccoli, carrot and cauliflower, and potato fit for the cooking of French fies and even puree.