February 1 2008, 22:49

"Velyka Kyshenya" goes East

The opening of the first supermarket of this chain in Mariupol will take place on the 2nd of February 2008. This is the second trade object of "Velyka Kyshenya" national chain in Donetskaya region; the first supermarket was opened in Kramatorsk in 2007.

According to Igor Dushko, General Director of LLC "Kviza Trade", the managing company of "Velyka Kyshenya" chain, All-Ukrainian developing program of the company will cover new regions and towns in 2008. "We plan to pay peculiar attention to Eastern Ukraine", Igor Dushko informs. "In addition to Mariupol, "Velyka Kyshenya" stores will be opened in Donetsk and Druzhkovka. Also, the number of "Velyka Kyshenya" supermarkets will be increased in the capital and in Kyivskaya region and other regions of the country".

New supermarket is located in the center of Mariupol, 28 Engelsa Str. The trade floor of the store is 2,506 sq. meters; the assortment is more than 25,000 items of food and non-food products. The supermarket produces self-made courses and semi-ready products; they will be featured together with Private Lable products "HIT Product" on "Velyka Kyshenya" shelves.

Two-floor building of the new "Velyka Kyshenya" will also locate "Velyka Apteka" supermarket, book department "My Book", and also "Mon Ami" makeup and perfumes department. The parking place for 50 cars is created in front of the supermarket for the convenience of car drivers.

Discounting programs and promotions will be in practice in the supermarket; the advertisement newspaper "Very useful newspaper" of the company is disseminated among the consumers.

RetailStudio.org information: "Velyka Kyshenya" is one of the largest national chains of the retail trade in Ukraine. As of today, "Velyka Kyshenya" is represented in 19 cities of Ukraine; it consists of 41 stores (30 supermarkets and 11 hypermarkets). The total trade square of the chain is around 120,000 sq. meters. As of the end of 2006, the chain employed more than 12,500 persons. The average receipt in 2006 amounted to UAH 44 (less than $9). The net sales per one square meter of the trade floor in average in the chain reached around $6,000 in 2006. The net sales of the chain in 2006 were $ 403 mln.; this record let the chain occupy the fourth place in Ukrainian trade chains rating of RetailStudio.org.