February 19 2008, 16:13

Holland's Best Fresh Group sells kiwis with red hearts

The former Valstar Group is present at FRUIT LOGISTICA for the first time under its new name: the Best Fresh Group. Each of the ten companies in the group has considerable skills in its respective segment, explains Fleur Vreugdenhil, and they import goods from around the globe. For instance, Jin-Jin GmbH has acquired six varieties of pears from China, some of which look like apples and have a crunchy consistency. "We're also the only company to import kiwis with a red heart that are even sweeter than the regular varieties", the marketing and communication expert adds. Valstar Holland are master growers of hothouse tomatoes, cucumbers, peppers and aubergines, while Fruit World Breda specialises in berries. Globally, the Best Fresh Group generates combined export turnover of 240 million euros, with Germany and Britain each accounting for 15% of the total. The group exports worldwide to locations as far away as Hong Kong and Dubai.