February 19 2008, 16:16

BARO: Modern lighting concepts for greater turnover

"Correct lighting increases sales". This is the motto under which BARO is presenting its latest lighting concepts at FRUIT LOGISTICA. The focus is on lighting that drive sales, is product-friendly and enhances the appearance of fruit, vegetables and fresh foods. One of the product highlights presented by BARO is the new Nano range of lamps. These compact, standardised designer lamps can be used for a wide range of store concepts and lighting situations in the food and fruit retailing. One particularly useful aspect of the Nano lamps is that the light's control unit is mounted in the ceiling. As a result, the lamps require less space and look more elegant. The Nano lamps are also easy to turn and aim, enabling shop owners to change their lighting schemes whenever they want. According to Sales Manager Christoph Ester, "Light is particularly important when presenting fruit and vegetables. After all, the lighting directly affects the freshness, shelf life and attractiveness of products on display".