April 7 2008, 12:03

"Vitmark-Ukraine" wants to seduce Ukrainian women with low-cal sugar-free juices "Jaffa Viva"

The press service of "Vitmark-Ukraine" company informs "Fruit-Inform" weekly, one more innovation will enter the stores shelves in April. The new product is specially created for women - this is the line of 100% fruit-vegetable low-cal premium quality juices under ТМ Jaffa Viva. The new product is peculiar because it contains no sugar, fruits and vegetables only. To the company's opinion, this peculiarity makes the juice ideal for the consumers who enjoy the healthy life style and calculate the calories.

Jaffa Viva will be represented by five unique innovative flavors: mango-pumpkin-passion fruit, carrot-apple-mango, pumpkin-apricot-banana, carrot-orange-apple, and strawberry-carrot-banana. The recommended retail price of the novelty is UAH 6.8, or $1.36.

Note: "Vitmark-Ukraine" holding is one of Ukrainian largest producers of juices, nectars, juice-containing drinks, baby food, puree and concentrate semi-ready products (ТМ "Jaffa", "Jaffa Select", "Jaffa Natura", "Jaffa FreshUp", "Jaffa Selected Fruit", "Odessa baby food cannery", "Sokovita", "ChudoChado"). The company was founded in 1994. According to the company's data, it occupies 23% share of juice-nectars-beverages market. The company's turnover in 2007 amounted to UAH 724 mln. ($144.8 mln.)