February 25 2011, 10:20 Fruit-Inform

Fozzy plans three times increase in potato sales

The potato sales volumes through Silpo, Fora, and Fozzy, the biggest in Ukraine Fozzy Goup supermarket chains, are planned to increase three times. This was said by Maksim Didenko, Head of Fruits and Vegetables Department of OOO Fozzy Group, during the third international conference “Potato and Vegetables of Ukraine-2011”.

“We will increase the turnover of all vegetable categories; however, the most important breakthrough is planned for potatoes. Our chains are open to collaboration with absolutely any producer. The main criterion is his produce to satisfy all of our quality, price, and delivery schedule requirements”, Mr. Didenko said in his speech.

Also he noticed the annual potato sales volumes through the company's retail chains being comparable with the orange sales volumes. “Just think, what kind of Ukrainian household consumes as many oranges as potatoes?”, Mr. Didenko put a rhetorical question concluding potato retail trade growth potential being far from exhausted on conditions that the quality of produced goods will be growing.