Information for fruit and vegetables business in CIS
Most willingly the consumers spend their additional profit on honey, cheese, meat, fruits and vegetables
The food stuff demand elasticity survey carried out in various countries of the world proves that income growth among population leads to the sufficient changes in food stuff consuming structure. For example, it is proven that each additionally earned hryvnya increases consumer expenses on honey and cheese on another one and a half hryvnya, and on canned fruits and berries - on 1.4 UAH. At the same time the demand on potato, cereals and bread is shortening. The income growth is almost in direct ratio to demand growth on fresh fruits and berries. For example, this year a real average income of the Ukrainians increased on 15%, and the demand on fresh vegetables and fruits increased nearly to the same extent.
During the first international conference "Vegetables and Fruits of Ukraine: Market of New Alternatives" you can find out the details of demand elasticity on different types of vegetables and fruits, know more about new consumer trends and news in marketing and presentation of fruit and vegetable commodities from the report of Mr. Zinoviy Sych, the doctor of agricultural sciences, the Head of Vegetable Production Department of the National Agricultural University of Ukraine.