Information for fruit and vegetables business in CIS
"Sandora" is fully sold to PepsiCo for UAH 3.4 billion
The Press Service of "Sandora" company informed CIS produce business weekly "Agrooglyad: Vegetables and Fruits" that on the 6th of November 2007 LLC "Sandora" announced about the conclusion of the sales of the remaining 20% shares of the statutory fund to PepsiAmericas and PepsiCo companies.
PepsiAmericas and PepsiCo companies purchased this share for $136.7 mln., thereby they finished the deal and provided a powerful platform for the further development on the rapidly growing Ukrainian market. By August 2007 the companies have purchased 80% of shares of "Sandora" company assets for $542 mln. So, the former owners of "Sandora" company generated almost $679 mln. (UAH 3.43 billion) due to the sales of their enterprise. According to information of "Agrooglyad: Vegetables and Fruits", only one Ukrainian of the former owners of "Sandora" decided to invest the funds to the production of sugar, bio-ethanol and tomato paste in Khersonskaya region. Also, there is information on market that the former owner will possibly create a new juice production project in Lvovskaya region.
"Sandora" Press Service informs, that in future PepsiAmericas with 60% of shares will manage operational business of "Sandora" company, and PepsiCo company with 40% share will be directly involved in brand development. The local management, chaired by Igor Landa, the Director of LLC "Sandora", will continue managing the operational activities of the company in Ukraine.
LLC "Sandora" is the leader of Ukrainian juice market; company's share amounts to 47% (according to MEMRB data). The production capacities of the company include the plant which processes fruits & vegetables, and juices (village Nikolayevskoye, Nikolayevskaya region), juice production plant (village Meshkovo-Pogorelovo, Nikolayevskaya region); two fruit & vegetable processing plants (village Rodnikovoye, AR Crimea; village Kazachyi Lageri, Khersonskaya region).
The trademark portfolio of the company consists of seven juice brands ("Sandora Exclusive", "Sandora and Sandora Mors", "Sandora Multiaktiv", "Sandora Classic", "Sandorik", "Dar", "Sadochok"), cold tea "SANDAY" and two wine brands: "Zolota Olvia" and "Svyatkova Kolektsia". The assortment of the company products is represented by more than 300 items. You can find the more detailed information about "Sandora" company on the official site of the company www.sandora.ua
PepsiAmericas is the second largest bottler in the world Pepsi system which is presented in 19 States of the USA, and also Puerto-Rico, Jamaica, Bahamian islands, Barbados, Trinidad and Tobago, Poland, Hungary, Czech Republic, Slovakia, Romania, Moldova, Estonia, Lithuania and Latvia. The company provides services to the population of more than 150 mln. people. PepsiAmericas produces and sells a broad assortment of Pepsi-Cola products and other national and regional brands.
PepsiCo is one of the largest companies - producers of beverages and food; according to 2006 results, the company generated more than $ 35 billion throughout the world. The company employs 168 000 workers of the world; the company products are sold in 200 countries. The strategic business of the company includes: snacks Frito-Lay, drinks Pepsi-Cola, sports drinks Gatorade, juices Tropicana and Quaker food. PepsiCo annually generates more than $ 1 billion of sales volumes. PepsiCo company is adhered to the constant growth strategy, defined as Sustained Growth, which is focused on the financial revenues by means of services provided by the company to the community. The company also provides the consumers with convenient food and drinks, reduces its negative influence onto environment by means of the initiatives directed to the reduction of water and energy consumption, and the recycling of packs. Also, the unique culture and loyalty of the company employees, engagement and retention of world-class specialists let PepsiCo company be added to North-American Index of ecologically sustainable companies Dow Jones.
We'd like to remind that the perspectives of juice market and fruit & vegetable raw material market for juice production will be in a focus of attention during the fourth international conference "Fruits and Vegetables of Ukraine 2007. Meeting New Leader". Almost all leading producers and processors of fruits and vegetables will participate in the event, which takes place on the 4th-6th of December 2007 on the territory of the National Complex "Expocenter of Ukraine" in Kyiv. The application form for the conference participants is available here.