November 28 2007, 11:09

Bitburger will produce fruit juices

Thomson Financial informs that Bitburger, one of the largest beer producers in Germany plans to start production of fruit juices in order to decrease the company's dependence on alcohol drinks. The company made decision to cooperate with Rauch company, Austrian juice producer starting from February 2008. To the source's opinion, this cooperation is able to help Bitburger to compete with Krombacher, which owns the license for the production of Orangina drink with orange juice.

To the opinion of Andriy Yarmak, the head of "Agrooglyad: Vegetables and Fruits" project, the entering of many producers of sparkling drinks and alcohol to juice segment remarks the global trends of consumption. "The producers of the whole world pay more attention to health, so that the consumption of fruit and vegetable juices in the developed countries is increasing now by faster rates than the consumption of alcohol and beverages. Also, in some countries juice consumption increases by means of declined demand for alcohol and sparkling drinks", A. Yarmak says.

You will learn in details about the trends of consumption of fresh and processed produce during the fourth international conference-exhibition "Fruits and Vegetables of Ukraine 2007. Meeting New Leader" on the 4th-6th 2007 in Kyiv.