Information for fruit and vegetables business in CIS
FRUIT LOGISTICA Innovation Award for "Intense" tomatoes from Nunhems
Impressed by the new "Intense" beef tomato, trade visitors voted Nunhems Netherlands BV the winner of this year's FRUIT LOGISTICA Innovation Award. Michel ten Hacken, Global Head of Marketing & Sales, received the coveted award on Saturday from FRUIT LOGISTICA Global Brand Manager Gerald Lamusse and Fruchthandel Magazine Managing Director Robert Broadfoot.
"Intense" has firm flesh and an extremely dense structure that allows the tomato to retain its juice when cut. "This award proves that we're on the right track", said ten Hacken. "We've seen a high degree of acceptance among the trade visitors at the show and we'll continue to raise awareness of our product among vegetable growers and retailers". The Metro Group will be the first chain to offer "Intense" to customers in Germany. This was third time that the FRUIT LOGISTICA Innovation Award was conferred by Messe Berlin and Fruchthandel Magazine. Second place in this year's competition went to the "Urgurke" from Eosta/Enza Zaden (Netherlands) followed by the strawberry-shaped "Tomatoberry" cocktail tomatoes from Tokita Seed (Japan).